Small Business Marketing

On a personal level, network security may be no more than installing antivirus software and checking firewall settings. For a business or organization, however, effective network security goes far beyond these basics and is part of business continuity planning. An intruder entering a company’s network can steal and eventually exploit data or disable a system. Rather than take a risk every time your employees get on the internet, make sure your company’s network security policy is comprehensive and involves risk assessment and management.

Network security encompasses a system’s usability, reliability, integrity, and safety and addresses outside and internal threats. Because both large and small businesses are affected by hackers and other online criminals, a multilayered network security policy for hardware and software must be in place. Aside from protecting your data, network security is required by industry regulations, including FFIEC and GLBA for finance and HIPAA for healthcare.

If your company’s network security policy is not effective or up to date, what can happen? Credit cards, medical records, or other personal data stored in an electronic information system can be stolen and exploited, especially through identity theft. Your business, as a result, ends up losing customers, faces lawsuits, and does not comply with industry standards. Continue reading…

Whether your business is old or new, you can’t stop advertising your product or service. And for most starters, small business marketing often mean cold calling potential buyers and making walk-in clients very satisfied. But are these small business marketing ideas still effective in this day and age? Or is Internet marketing becoming the next norm for small or big business.

Compounding to the challenge is that, these days, the business magazines, newspapers, Internet and even your email Inbox are riddled with small business marketing ideas from just anybody. Inexperienced businessmen or women can easily feel lost in these barrages of small business marketing views, advices, schemes, etc. So allow me to give you more centered strategies that undertake one powerful small business marketing strategy: Internet marketing.

Six Top Ideas for Online Marketing

1.  Pay Per Click Marketing (PPC)

For a tech-savvy entrepreneur, Pay Per Click marketing proves to be a strong business marketing method. However, business people employing Pay Per Click must have a clear understanding of what they’re doing or their cost per conversion could quickly rise unknowingly. That means vital to an effective Pay Per Click advertising drive and other local SEO is constant monitoring.

2.  Search Engine Optimization (SEO)

Unlike Pay Per Click marketing, Search Engine Optimization don’t show immediate results but a long-term aspect is feasible. On average, 75% of a business website’s traffic comes from organic search engine seeks. Remember that Google, Yahoo, and others wouldn’t mind your promotional budget. What they take into consideration are the SEO strategies you employed on your site What are important are the SEO techniques that you placed on your site. Continue reading…

These Powerful Small Business Marketing Tips Are Guaranteed to Dramatically Increase Your Sales!

If you are like many entrepreneurs, you are looking for small business marketing tips that not only work, but work consistently. If you’re ready to take the your small business to the next level, you need to look at marketing differently.

This may seem obvious but, over 97% of the time, your small business marketing should have one of two goals: 1. Result in a sale. 2. Result in a lead or prospect.

The other 3% of the cases include your community service marketing like memberships in Rotary, Kiwanis and organizations to which you belong.

Marketing Shouldn’t be a Mystery!

Small business owners often see marketing as a mystery and don’t know what works for their business. Not knowing what to do leads to either copying competitor’s poor marketing or their falling prey to media and agency reps who often know less about marketing than them! The reps are taught to tell you, the small business owner, the goal of your marketing is to build your brand.

The ground is littered with failed small businesses who fell for this brand-building fallacy. Don’t misunderstand me here. I strongly believe in advertising as a pillar of your marketing system but you must view all your marketing as an investment, not as a trial to see what works if people know your name. Continue reading…